Welcome to the Digital Accelerator Program! If you’re here, that means you understand the importance of digital marketing in your business - 97% of all homebuyers used the internet in their home search! That being said, only 47% of Realtors® feel confident in their social media skills - that’s where we come in. Since 2020, we’ve been helping our agents grow their presence and increase their business.

DAP is meant to do two main things: increase your digital presence across social and digital platforms AND take the stress of doing it away from you. Our in-house Digital Marketing Specialists are here to create, schedule, and advertise custom content that shares your unique value proposition with your current Sphere of Influence while also adding new clients to your Sphere - that’s our value proposition. 😎 As a reminder: this is not a lead generation program!

But before we can execute the content and campaigns, we need digital platforms to leverage! Introducing IGNITE! - Ignite creates, sets up, or refreshes your digital presence across the web for $300. See below for what’s included and click the banner to visit the Marketplace and purchase the package today!

Once you’re ready to go, it’s time to choose a DAP package. When leveraging digital marketing at this level, it’s vital you know how to actively market as well - this means write contracts, nurture leads, engage with your sphere, etc. Each DAP package has a minimum annual volume requirement - this is to ensure you’re ready for DAP and to serve the clients and business that could come from it as a result.

Disclaimer: Although our entire team are trained experts on Digital Marketing, we are unable to circumvent rules and requirements from digital platforms and must work within the boundaries set out for us. For example, when setting up or working on Google Business Profiles, we may be asked to verify your profile with a video verification - although this can be laborious, it is entirely legitimate, common, and necessary!

Plus, starting in 2024, be on the lookout for DAP Client-Only Training Sessions! Get the best tips and tricks on leveraging the content and resources your DAP Packages provide!

Don’t have your digital platforms ready AND you want to join a DAP program? Getting Started is where it’s at - get all the features of IGNITE for $150, then go right into your DAP program at whatever level you choose!

 

ARE YOU READY FOR DAP? The ideal candidate:

  • The ideal candidate is required to meet the annual production minimums per package level - this is to ensure you are prepared to be involved in your program and can properly serve your clients!

  • Has the financial ability to commit to at least six months. Marketing is a consistent effort to be successful and experience the greatest impact. Starting and stopping isn't effective.

  • Is proficient in the tools that help you farm leads (Local MLS, Moxi & Listings2Leads).

  • Will collaborate and effectively communicate with your Digital Marketing Specialist and engage them to create content specific to you, including your Unique Selling Proposition.

  • Be able to effectively nurture and develop the unqualified and unscrubbed lead opportunities that your Digital Marketing Specialist delivers to you and work the sales cycle from lead to prospect to client.


THINK YOU’RE READY FOR DAP? FILL OUT THE FORM BELOW AND WE’LL BE IN TOUCH TO BOOK YOUR ONBOARDING CALL!

 

  • Description text goes hereI get monthly reports with the number of impressions and clicks, etc - but let me share two of many anecdotes that have brought home the value of this program. A few months after I had started the digital marketing campaign, a person from my weekly weight watcher's workshop came up to me and said "I never knew your name, but for the past week you have been popping up all over the place online. So you sell real estate?" We then proceeded to have a great real estate conversation. Here is another story: I recently received a phone call from a Chicago area buyer looking for a West Michigan second home. At the end of our conversation I asked how he found me. He said that my name and information often popped up when he was doing online searches for homes in West Michigan. I even showed up when he googled "best Realtors in West Michigan!" I now have him as a buyer!

  • Description text goes hereMia keeps me on time and on track with my social connections . . . Facebook, Instagram, Coldwell Banker site. She helps me see the big picture and the importance of my social engagement, offers advice, gives direction. Mia gives me feedback on my social sites, suggests opportunities for engagement. She expands my thoughts and ideas, and more importantly, my social reach — which converts into business income.

  • I have thoroughly been impressed with Sarah Harper in our Digital Marketing Dept. I went from not having (or wanting!) a Facebook page to now gaining new attention and marketing materials through Sarah guiding me through the DAP process, new look, new logo, Facebook page and voila’…Instagram reach, new leads and clicks! She has an amazing knowledge of the tech world and is patient, helps me with my “next steps” and has gently pulled me into the 21st century!